Saturday 3 March 2012

Benefit WOW!



With the huge dominance of Benefit cosmetics in the high end industry, we almost assume that the cosmetic giant would have covered all grounds in regards to face make-up. Then came Hello Flawless Oxygen WOW! and we remembered, but if this foundation is Benefit seeking our forgiveness for the gaping hole, then they are well and truly forgiven. Hello Flawless Oxygen adopts it's name from their widely popular Hello Flawless powder and colours seem to correspond well with each other. 

The claims?"Our new oil-free brightening liquid foundation builds from light to medium coverage for a natural complexion you can believe in. It’s you…just more luminous & healthy looking." - (Taken from the Benefit website)
It apparently holds light diffusing properties and hydrating benefits and boasts a huge SPF of 25.

The performance?
Applied with a real techniques buffing brush, this foundation lived up to it's claim of a light/medium coverage. It is definitely build-able because the consistency is so light, which also gives it the claim of it's luminosity. This foundation seemed to last a considerable amount of time on my dry skin, but I'd have to test longer in order to specifically give a time amount. 
The foundation comes in a simple white box and hot pink insides. You get a porefessional sample inside the box which is very cool of  them. The actual foundation comes in a clear bottle which is great in allowing you to see usage and the colour. The bottle has a pump also, which is very easy to control.

I got the shade Petal (I'm Plush and Precious) which is the second lightest shade. For comparison I am an NW20 or N3 in MAC and #117 in MUFE HD.


This foundation hits stores in the UK on the 31st March and will be £24.50. It Is already out on ULTA, Sephora and Benefit USA, and hits American stores on the 4th March for $34.

All in all, I would recommend this foundation.
Packaging: Not exciting, but practical. A-.
Product: Lives up to it's claims and wears well. A.
Price: You get 30ml for £24.50, but I think for the quality it is balanced. B-.


What are your thoughts on this foundation?